CBS working on agreements for Web push: WSJ

NEW YORK (Reuters) - CBS Corp. plans to pursue a strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible, the Wall Street Journal reported on its Web site on Monday.

An expanded menu of CBS’s video content will be available starting this week for free on some 10 different Web sites, including Time Warner Inc.’s AOL and Joost Inc., the Journal said.

The company plans to sell advertising that will appear on the digital network, the paper said.

CBS is also working on agreements with social-networking sites such as Facebook Inc. and Ltd. to allow users to post its video clips to their profiles, the paper said, citing unnamed sources.

A deal is also imminent with Slide Inc., which allows users of sites such as MySpace to personalize photos and video for their pages, the paper said.

CBS could not immediately be reached for comment.