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Japan develops brain and eye pills for gaming fans

A video game enthusiast plays a game on the HP Blackbird 002 system at the HP booth at the E for All video game expo in Los Angeles, California October 19, 2007. REUTERS/Fred Prouser

TOKYO (Reuters) - Gaming addicts with sore eyes and tired brains may be able to perk up with “Game Suppli”, a new Japanese supplement developed specifically for the country’s thousands of fanatic players.

“We concentrated on developing a supplement for those who love games,” reads the advert for the pills on www.cybergadget.co.jp, a Web site that sells a range of accessories for video game fans.

Maker Kyowa-Yakuhin produces two different supplements for the “Game Suppli” range: blueberry tablets that are meant to be good for the eyes, and transparent capsules containing Docosahexaenoic acid, or DHA, a fatty acid that supposedly enhances concentration.

Japan’s convenience stores are stacked with drinks and capsules claiming various health and beauty benefits, sometimes without any scientific evidence.

Reporting by Sophie Hardach

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