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Google to let businesses generate more search pages

NEW YORK (Reuters) - Google Inc said on Thursday it is launching a new feature to help businesses that use its Site Search service to instantly incorporate and update new Web pages in the latest phase of its expansion into business services.

A man walks past Google Inc. headquarters in Mountain View, California, May 8, 2008. REUTERS/Kimberly White

Although Google is best known for its free consumer search, which is supported by advertising revenue, the company has been developing more services that make money by licensing search technology or services to client websites.

Website owners who use Google’s Site Search service will now be able to add new web pages immediately so the most up-to- date information shows up on search queries thanks to a new on- demand indexing feature.

Before now an automated Google Site Search system ‘crawled and indexed’ the client website’s pages from time to time. But this offered no guarantee of being up-to-date, the new on-demand indexing feature gives control to the website owner.

Site Search is a paid Google service that website owners use so visitors are able to search for information on their site’s pages.

Google licenses the service to website owners at fees starting from $100 a year for smaller sites and can charge several thousand dollars for larger sites with thousands of pages. Google executives said they do not break out charges to major site owners whose sites have over 300,000 pages.

For smaller sites Google will license the service for free if ad query results are included in the results.

Google Site Search is hosted on Google’s network of computers instead of requiring customers to install and maintain search equipment of their own. Google aims to improve the search quality of individual sites that contain important information, but are usually cluttered and inaccessible.

Site Search is an alternative to the Google Search Appliance, which Google offers to sites wishing to maintain their own search services inside their own data centers.

Google still makes the bulk of its revenue from consumer search marketing and advertising, but has been expanding its search services for small to medium sized businesses, as well as for large enterprises.

As well as site search services it has rolled out a software suite of productivity services similar to Microsoft Corp’s Office suite, which it calls Google Apps. The suite features documents, calendar and presentation applications. The consumer version of Google Apps is free, but the company charges organizations a fee to license for a professional service.

Editing by Andre Grenon

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