Sony to launch 3D TVs next year: report

A customer looks at Sony Corp's Bravia LCD TVs at an electronics store in Tokyo July 24, 2009. REUTERS/Toru Hanai

TOKYO (Reuters) - Sony Corp plans to launch 3D TVs next year in a move to spur sales amid slowing growth in flat TV demand, the Financial Times said.

Sony CEO Howard Stringer will announce the 3D TV launch as well as plans to make its Vaio PCs, PlayStation 3 game machines and Blu-ray players compatible with the technology at the IFA electronics trade show in Berlin on Wednesday, the FT said.

The newspaper said Stringer is expected to tell the audience: “As with high definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track, and we at Sony are ready to drive it home.”

Sony said the company plans to hold a news conference at the IFA at 1500 GMT and that it may update progress on its 3D TV development there, but declined to comment on the timing of any 3D TV launch.

Shares in Sony, the world’s second-largest LCD TV maker behind Samsung Electronics Co Ltd, were down 3.2 percent at 2,440 yen, underperforming the Tokyo stock market’s electrical machinery index, which lost 2.5 percent.

Reporting by Kiyoshi Takenaka; Editing by Edwina Gibbs