January 24, 2008 / 5:55 AM / in 10 years

"Bad" delivers good news for AMC

LOS ANGELES (Hollywood Reporter) - “Breaking Bad,” AMC’s second original scripted drama series, got off to a solid start Sunday.

Meanwhile, History Channel and Oxygen each set network records this week with the special “Life After People” and the original movie “Husband for Hire,” respectively.

“Bad,” which stars Bryan Cranston, averaged 1.4 million viewers at 10 p.m. Sunday, according to Nielsen Media Research. That’s in line with AMC’s first scripted drama, “Mad Men,” which debuted in July to 1.6 million viewers and got a second-season pickup in September.

The series -- which centers on a high school teacher who weathers his midlife crisis by turning to crime -- faced strong competition with the conclusion of the NFC championship game on Fox, which drew 54 million viewers.

In the key adult demos, “Bad” averaged 796,000 adults 25-54 and 785,000 adults 18-49. The show also grew in its second half-hour -- after the football game ended -- in the 18-49 demo by 48 percent and in men 18-34 by 90 percent.

History’s “People” averaged a whopping 5.4 million viewers from 9-11 p.m. Monday, making it the network’s most-watched program ever. It also was cable’s No. 1 show of the night in total viewers and the key adult demos of 25-54 (2.7 million) and 18-49 (2.8 million).

Oxygen’s “Husband,” starring Nadine Velazquez and Mark Consuelos, drew 1.1 million total viewers at 8 p.m. Saturday, making it the network’s most-watched telecast ever. In the key demos, “Husband” averaged 326,000 viewers in women 18-49 and 397,000 in adults 18-49.

A second airing at 10 p.m. averaged 783,000 viewers, including 349,000 in women 18-49 and 464,000 in adults 18-49 -- an improvement in both demos over the 8 p.m. airing.

Hallmark Channel also saw good returns from an original movie premiere. “The Good Witch,” starring Catherine Bell, became one of the network’s most-watched original telefilms with an average audience of 4.2 million viewers tuning in at 9 p.m. Saturday.

Meanwhile, the TV premiere of the latest “Bring It On” sequel, “Bring It On: In It to Win It,” on ABC Family drew 4.6 million total viewers at 8 p.m. Sunday, making it cable’s No. 1 program in its time slot in total viewers as well as in adults 18-34 (892,000), adults 18-49 (1.6 million), women 18-49 (1.2 million) and viewers 12-34 (2.3 million).

“In It to Win It” also was ABC Family’s No. 2 telecast of all time in females 12-34 (1.9 million), teens (1.4 million) and female teens (1.2 million), behind the TV premiere of “Bring It On: All or Nothing” in March.

Reuters/Hollywood Reporter

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