June 2, 2007 / 4:06 AM / 11 years ago

Mexican reality shows hit the road on stateside tour

MIAMI (Billboard) - The ongoing popularity of Latin music reality shows has led to the launch of an unusual traveling concept.

The Cantando y Bailando por un Sueno tour, based on popular TV reality shows “Cantando por un Sueno” (“Singing for a Dream”) and “Bailando por un Sueno” (“Dancing for a Dream”), kicks off July 5 in Anaheim, Calif., and hopes to capitalize on the broad family appeal of these shows.

The 20-city arena trek will feature artists and judges from “Bailando por un Sueno” (a concept similar to “Dancing With the Stars”) and “Cantando por un Sueno.” Both shows enjoyed huge ratings success last year in Mexico, where they were produced, and in the United States, where they aired until early this year.

The tour, produced by Roptus, brings together the celebrity judges and artists who participated in both shows, including veteran stars Amanda Miguel and Diego Verdaguer.

It also incorporates local “Cantando” and “Bailando” competitions, with three finalists selected in each category for every tour stop. The competition’s grand finale will take place August 11-12 at the Staples Center in Los Angeles. The winner of “Cantando,” chosen by judges and fans, gets a record deal.

The notion of taking a TV show on tour is still relatively new in the Latin market, although Roptus has had success with the tour for “La Academia,” which featured winners from the “American Idol”-style show that aired on the Azteca network. Rotpus is also the producer of the successful RBD tour, featuring the pop group derived from the soap opera “Rebelde.”

“We know what these shows did at a ratings level,” Roptus CEO Guillermo Rosas said. “Now, people can see it live.”

Roptus licensed the tour concept and name from the Televisa network in Mexico, which originally produced the TV shows. If a DVD is released from the tour, it will come out on EMI Televisa, the joint-venture label between Televisa and EMI.

But Roptus was free to negotiate the winner’s record deal with any label, and to that effect, has been in conversations with other parties as well. In addition, Roptus’ U.S. media partners are Univision Radio and the Univision TV network. Both will promote the show.

Rosas is also negotiating with a mobile carrier to be the major sponsor of the tour. Although fans can vote for winners with any type of phone, the sponsor carrier will offer exclusive tour content, including wallpapers, ringtones and greetings.

Rosas, who saw a young, Latin demographic show up to the RBD tour, expects this to be more of a family affair, made up of older immigrants who were fans of artists like Miguel and Verdaguer in the ‘80s, plus new, TV-driven fans.

Reuters/Billboard

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