* DC Entertainment expects layoffs after realignment
* Wildstorm imprint offices to be closed
* Digital publishing moved to Burbank, California
NEW YORK, Sept 21 (Reuters) - DC Entertainment said on Tuesday it would move some jobs to Hollywood from New York as it integrates the home of ‘Superman’ and ‘Batman’ into parent Warner Bros and looks for new platforms for its comic book stars.
The core of its digital content business and its Wildstorm imprint will move to Warner Bros’ Burbank, California, offices and the print publishing operations will remain in New York. Wildstorm’s La Jolla, California, offices will be closed.
DC Entertainment president Diane Nelson said the moves would likely lead to some layoffs, but she declined to give further details or say how many jobs would be relocated. DC employs 250 people.
The company said the relocation was scheduled to be completed by the end of 2011.
Warner Bros, a unit of Time Warner Inc TWX.N, has been keen to fully exploit the DC brands, which include characters like the ‘Green Lantern’ and ‘Wonder Woman’, through traditional platforms like movies, TV and merchandise, and also through video games and social media.
Walt Disney Co (DIS.N) acquired Marvel Comics last year for $4 billion. But Nelson said “the strategy for DC Entertainment has nothing to do with Marvel.” She said the company had been planning to better integrate its famous characters into Warner Bros since the creation of DC Entertainment a year ago. (Reporting by Yinka Adegoke)