NEW YORK, Nov 7 (Reuters) - Time Warner Cable Inc, the second-largest U.S. cable television operator TWC.N, said on Wednesday that it was seeing “tepid” demand for new wireless phone services sold in its package of video, high-speed Internet and fixed-line phone access.
In November 2005, Time Warner Cable and rivals Comcast Corp (CMCSA.O), Cox Communications Inc and Advance/Newhouse Communications joined a $200 million partnership with wireless company Sprint Nextel Corp (S.N) to compete more effectively against established phone companies.
The service is gradually rolling out under the “Pivot” brand in nearly 40 markets across the United States with various cable partners. But so far it has failed to drive significant demand as the fourth element of a “quadruple-play” offer.
Time Warner Cable Chief Executive Glenn Britt told reporters on Wednesday that his company was not seeing great demand from customers for cell phone services.
“The broader point is whether people will really have a great desire to buy cell phone service from the people they buy wireline triple-play services from,” Britt said. “There’s nothing in our market research or experience to indicate demand for that is overwhelming.”
In response to a question, Britt said Time Warner Cable had no plans to cut wireless from its package of services if demand remains weak, and that his company still had a good relationship with Sprint.
The cable operators and Sprint have been working to integrate back-office systems to make their joint service operate more smoothly and allow customers to sign up for it easily from any cable or Sprint store, he said. (Reporting by Yinka Adegoke; Editing by Lisa Von Ahn)