LOS ANGELES, Feb 6 (Reuters) - Coffee and doughnut shop Tim Hortons Inc THI.TO and ice cream shop Cold Stone Creamery announced plans on Friday to test a combination of their brands in a total of 100 stores in the United States in a bid to boost traffic.
Fifty stores from each brand will be involved in the test, which will focus on existing restaurants in Michigan, western New York, Ohio, Rhode Island, Maine and Connecticut. Tim Hortons test shops will add a section that sells Cold Stone ice cream and Cold Stone stores will add Tim Hortons menu items.
Cold Stone gets most of its traffic and sales in the evening while Tim Hortons’ main business is breakfast and lunch, said Lee Knowlton, chief operating officer of Kahala Corp, Cold Stone’s parent.
“We have it covered from breakfast to after-dinner treats,” Knowlton said.
Tim Hortons has roughly 3,300 restaurants in Canada and the Northeast United States. Cold Stone Creamery has more than 1,450 shops in 11 countries. (Reporting by Lisa Baertlein, editing by Matthew Lewis)