September 16, 2009 / 2:44 PM / 10 years ago

Travel Channel attracts private-equity bids-source

NEW YORK, Sept 16 (Reuters) - Private equity firms Kohlberg Kravis Roberts & Co [KKR.UL], Thomas H. Lee Partners, and Providence Equity have submitted bids for Cox Enterprises’ Travel Channel, a source familiar with the matter said.

The private equity firms are bidding separately for the channel in an auction expected to fetch $600 million to $700 million, sources said. The people declined to be identified because the details of the auction have not been made public.

At least two of the private equity firms are in discussions with Discovery Communications (DISCA.O) for services such as selling advertising and network-carry fees, the sources said.

Discovery Communications Chief Executive David Zaslav confirmed on Wednesday that his company had held talks about taking on such a role, but added it would not submit an equity bid for the channel.

Two other media companies, Scripps Networks Interactive SNI.N and News Corp (NWSA.O), remain in the auction, one of the sources said. (Reporting by Jui Chakravorty Das, Megan Davies and Paul Thomasch; Editing by Maureen Bavdek)

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