January 22, 2008 / 9:12 PM / 12 years ago

Turner, Nascar extend deal for sport's Web site

CHICAGO, Jan 22 (Reuters) - U.S. cable network Turner Broadcasting System on Tuesday announced a multiyear contract extension with NASCAR to continue to operate the racing circuit’s official Web site.

Financial terms of the deal were not disclosed.

The extension, which runs through 2014, also allows Time Warner IncTWX.N-owned TBS to collaborate on content creation, e-commerce and race ticket sales, in addition to operating the NASCAR.com site, Turner said.

Turner has operated the Web site, including news content, broadband coverage, wireless platforms video downloads and ad sales, since 2001. Last year, NASCAR.com saw double-digit growth in page views, yielding 1.4 billion as well as more than 25 million videos streamed during the year, Turner said.

Turner said under its management, the NASCAR Web site has increased average monthly unique visitors by 25 percent over the past seven years and led to the site ranking as one of the top three sports league sites for the past two years according to Nielsen/NetRatings.

In addition to the NASCAR interactive rights, Turner has held TV broadcast rights for the sport for the past 25 years.

Last week, Turner and the National Basketball Association said they had expanded their partnership to include digital assets such as the league’s 24-hour TV network and Web sites. That deal runs through the 2015-16 season. (Reporting by Ben Klayman; editing by Carol Bishopric)

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