November 24, 2009 / 3:03 PM / 10 years ago

UPDATE 1-Ubisoft reassures investors on Assassin's Creed 2

* Assassin’s Creed 2(AC2) sales up 32 pct over 1st week AC1

* AC2 sold 1.6 mln units in 1st week of launch * Shares down 7 pct on AC2 fears, turn positive on news

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PARIS, Nov 24 (Reuters) - Ubisoft (UBIP.PA) said on Tuesday its Assassin’s Creed 2 adventure game had record sales in the first week of its launch, quashing fears the potential Christmas season blockbuster was not doing as well as expected.

The world’s third-largest independent video games publisher said internal estimates showed that first week sales of the game reached 1.6 million units worldwide.

This represented a 32 percent growth over the first week sales of the first opus of Assassin’s Creed, the statement said.

Ubisoft shares fell by as much as 7 percent in morning trade on fears of disappointing first-week sales for the game.

By 1435 GMT, the shares had erased their losses and traded up 0.43 percent at 10.54 euros.

Ubisoft, which competes with global giants Activision Blizzard (ATVI.O) and Electronic Arts ETRS.O, told Reuters in September it banked on the release of Assassin’s Creed 2 to meet and possibly exceed its 2009/10 goals. Ubisoft has a target to sell 8 million units of Assassin’s Creed 2, which would represent a rise of 15 percent from the performance achieved by Assassin’s Creed 1.

(Reporting by Dominique Vidalon, editing by Marcel Michelson); +33 1 49495432; Reuters

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