ASOS expects 'very promotional' peak trading period - CEO

A keyboard and a shopping cart are seen in front of a displayed ASOS logo in this illustration picture taken October 13, 2020. REUTERS/Dado Ruvic/Illustration

LONDON (Reuters) - British online fashion retailer ASOS ASOS.L is anticipating a highly promotional trading period in the run-up to Christmas this year, its boss said on Wednesday.

“We’re...expecting it to be a very promotional period from now on in, starting at Halloween,” CEO Nick Beighton told Reuters after ASOS reported annual results.

He also said ASOS was assuming a no deal outcome in Britain’s future trading relationship with the European Union.

“If there is a Brexit deal with tariffs we would have to suck up a substantial amount of operating cost,” he said.

Reporting by James Davey; editing by Sarah Young