August 4, 2011 / 4:12 PM / 8 years ago

Factbox - Kraft to split into two companies

CHICAGO (Reuters) - Kraft Foods Inc is planning to split into two companies, one focussed on North American groceries and one on global snacks.

Below are key facts about the two businesses.


— Revenue: $32 billion (19.6 billion pounds)

— Brands include Oreo and Lu cookies, Cadbury and Milka chocolates, Trident chewing gum, Jacobs coffee and Tang drink mix.

— Focus: Growth in developing markets; global product platform; shift mix to more profitable products; invest in sales, distribution, manufacturing infrastructure.


— Revenue: $16 billion

— Brands including Kraft Macaroni & Cheese, Oscar Mayer lunch meat, Jell-0, Philadelphia cream cheese, Maxwell House coffee.

— Focus: Capital efficiency, dividend payout; reduce costs, enhance margins; Grow with product categories.

Source: Kraft.

Reporting by Brad Dorfman. Editing by Robert MacMillan

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