August 4, 2011 / 4:12 PM / 8 years ago

Factbox - Kraft to split into two companies

CHICAGO (Reuters) - Kraft Foods Inc is planning to split into two companies, one focussed on North American groceries and one on global snacks.

Below are key facts about the two businesses.

GLOBAL SNACKS:

— Revenue: $32 billion (19.6 billion pounds)

— Brands include Oreo and Lu cookies, Cadbury and Milka chocolates, Trident chewing gum, Jacobs coffee and Tang drink mix.

— Focus: Growth in developing markets; global product platform; shift mix to more profitable products; invest in sales, distribution, manufacturing infrastructure.

NORTH AMERICAN GROCERY:

— Revenue: $16 billion

— Brands including Kraft Macaroni & Cheese, Oscar Mayer lunch meat, Jell-0, Philadelphia cream cheese, Maxwell House coffee.

— Focus: Capital efficiency, dividend payout; reduce costs, enhance margins; Grow with product categories.

Source: Kraft.

Reporting by Brad Dorfman. Editing by Robert MacMillan

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