Consumer tech app Streetbees raises $40 million from investors

FILE PHOTO: A staff member carries bags at China Fashion Week in Beijing, China, March 29, 2017. REUTERS/Thomas Peter/File Photo

(Reuters) - Streetbees, a startup that monitors the emotions of consumers and analyses their purchasing decisions, said on Wednesday it had raised $40 million (30.7 million pounds) from investors to develop its technology platform.

London-based Streetbees operates an app on which 3.5 million consumers share their thoughts, feelings and impressions at moments when they engage with brands. PepsiCo, Unilever and Proctor & Gamble are among its clients.

The Series B investment round was led by venture capital investor Lakestar, with participation from Latitude, Atomico, GMG Ventures and Octopus.

Reporting by Douglas Busvine; Editing by Mark Potter