ABB buys B&R to help it challenge Siemens in industrial automation

ZURICH (Reuters) - Swiss engineering group ABB ABBN.S has bought Austrian industrial automation company Bernecker & Rainer, a move that fits in with its strategy of expanding its products to better challenge German rival Siemens SIEGn.DE on the factory floor.

FILE PHOTO: FILE PHOTO: A man stands in front of the logo of Swiss engineering group ABB before a news conference in Zurich, Switzerland October 4, 2016. REUTERS/Arnd Wiegmann/File Photo/File Photo

ABB gave no purchase price for Bernecker & Rainer Industrie-Elektronik (B&R) when it announced the deal on Tuesday, but a person familiar with the matter said it was nearly $2 billion, the biggest deal under Chief Executive Ulrich Spiesshofer’s four-year leadership.

ABB had considered other targets in industrial automation, including U.S. firm Rockwell Automation ROK.N, before deciding on B&R, according to a person familiar with the matter. ABB spokesman Saswato Das declined to comment or confirm the purchase price.

The Swiss company said the acquisition would increase its sales in industrial automation to around $15 billion by adding B&R’s annual sales of more than $600 million.

It would also consolidate ABB's No.2 position in the $130 billion processing and industrial sector behind Siemens SIEGn.DE but ahead of rivals such as Emerson EMR.N, Rockwell Automation and General Electric GE.N.

B&R makes programmable controls for machines used by companies including Nestle, Procter & Gamble and Roche.

The private company, founded by two electrical engineers in 1979, also makes components for machines used by automakers BMW, Daimler and Volkswagen. Its products include industrial PCs and factory automation devices designed to increase productivity.

ABB’s largest shareholder, Investor AB which holds a 10.48 percent stake according to Reuters data, welcomed the deal.

“As we see it, this is a very important, strategically sound acquisition which clearly strengthens ABB’s position in factory automation,” spokesman Stefan Stern said.

“It is important for ABB to continue to work with internal efficiency and at the same time invest for the future within strategic areas.”

ABB’s second-largest investor Cevian Capital, which campaigned for a break-up of ABB last year, declined to comment.

Shares in ABB were up 0.9 percent.

The Swiss company, which depends on oil and gas for around 15 percent of its revenue, has been hit as low oil prices have dented demand from oil producers for products such as temperature and pressure transmitters and flow measurement devices.

Takis Spiliopoulos, an analyst at Bank Vontobel, said global corporate spending on industrial automation is expected to grow by around 5 to 6 percent annually in the years ahead as Western companies bring back production from emerging markets, while oil and gas spending would remain subdued.

“This is a sensible acquisition, increasing ABB’s footprint on the factory floor where we expect higher growth in the future than in process industries like oil and gas,” Spiliopoulos said.

Spiesshofer said the B&R purchase would make ABB the only industrial automation provider offering customers the entire spectrum of technology and software solutions around measurement, control, actuation, robotics, digitalization and electrification.

“There will be more acquisitions ... as one of the drivers of growth going forward, but there is no ‘must haves’ we are desperate about,” Spiesshofer told reporters. “We are closing today perfectly the big gap we had in machine and factory automation, that was one gap we were always concerned about and wanted to close.”

ABB aims to increase B&R’s annual sales to above $1 billion from around $600 million now and said the business would add to operating earnings per share from the first year.

The purchase is being funded from ABB’s own cash and is expected to close by mid-year.

Additional reporting by Johannes Hellstrom; Editing by Michael Shields and Susan Fenton