Reuters logo
Amazon to sell cheaper Kindle with built-in ads
April 12, 2011 / 2:19 AM / 7 years ago

Amazon to sell cheaper Kindle with built-in ads

NEW YORK (Reuters) - Amazon.com Inc is now offering a version of its Kindle device for $25 less, but that electronic book reader will include advertising, the company said on Monday.

<p>Kindles with Special Offers are seen in a handout photo from Amazon.com. REUTERS/Amazon.com</p>

The new Kindle will cost $114 instead of the usual $139, and will come with special offers and sponsored screensavers.

The first series of specially-designed screensavers will be from brands including General Motors Co’s Buick, Procter & Gamble’s Olay, and Visa Inc, Amazon said. Special offers will include $10 for a $20 Amazon.com gift card.

The new Kindle is now available for pre-order to customers in the United States and will ship on May 3, the company said.

Reporting by Martinne Geller; Editing by David Gregorio

Our Standards:The Thomson Reuters Trust Principles.
0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below