Apple acquires startup aimed at managing corporate Macs, iPads

FILE PHOTO: The Apple logo is shown atop an Apple store at a shopping mall in La Jolla, California, U.S., December 17, 2019, 2019. REUTERS/Mike Blake/File Photo

(Reuters) - Apple Inc AAPL.O has acquired Fleetsmith, a San Francisco-based startup company whose technology helps businesses manage Apple's Mac and iPad devices among their employee bases.

The move is a push by Apple into the mobile device management industry, a category of business software dominated by players such as Microsoft Corp MSFT.O and VMware Inc VMW.N. Fleetsmith announced the deal in a blog post. Apple confirmed the acquisition, but the companies did not disclose a price.

Reporting by Stephen Nellis in San Francisco