Apple hires Warner Music veteran for business development at streaming unit

FILE PHOTO: The Apple logo is displayed at an event at their headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam

(Reuters) - Warner Music Group veteran Jeff Bronikowski said has joined Apple Inc as global head of strategic music initiatives, Apple said on Tuesday.

Bronikowski, who shared the news in a LinkedIn post on Monday, did not immediately return a request for comment. Apple declined to comment further.

Apple is seeking to bolster its sales with paid subscriptions to services such as Apple Music, but it trails its top rival Spotify Technology SA. Apple has more than 60 million paid music subscribers to Spotify’s 124 million.

Reporting by Stephen Nellis in San Francisco, Editing by Franklin Paul and Cynthia Osterman