April 2, 2015 / 9:31 AM / 5 years ago

Apple's music streaming deals under EU regulatory spotlight: sources

iPod Touches are pictured on display at an Apple Store in Pasadena, California July 22, 2013. REUTERS/Mario Anzuoni

BRUSSELS (Reuters) - European Union antitrust regulators are investigating Apple Inc’s deals with record labels and online music streaming services to see if it is blocking rivals’ access to its music planned streaming platform, two people with knowledge of the matter said.

The move by the European Commission comes as iPhone maker Apple expands into the fast-growing music streaming business to offset a decline in iTunes sales.

Streaming music has also attracted the attention of online retailer Amazon.com Inc, while singer Jay Z last month launched the Tidal service, amid stiff competition from Spotify, Pandora Media, Google Inc and others.

The EU competition authority sent out questionnaires last week and has given the companies until April 17 to reply, the sources said on Thursday.

“The questionnaire asks about the terms and conditions of the licensing of content to music streaming platforms and record labels,” one of the people said.

The Commission, which could open a case if it finds evidence of wrongdoing and could impose fines of as much as 10 percent of a company’s global revenue, plans an investigation into e-commerce next month to remove anti-competitive barriers to online trade and services.

The EU executive declined to comment. Apple did not reply to an email for comment. French online music service Deezer declined to comment on whether it received the questionnaire.

The Financial Time earlier reported that the Commission was scrutinizing whether Apple’s deals with record labels unfairly limit free, ad-supported rivals.

Apple bought Beats Music, founded by recording mogul Jimmy Iovine and rapper Dr. Dre, for $3 billion last year, as the market moves away from digital downloads to subscription and streaming services.

Additional reporting by Ankush Sharma in Bangalore; Editing by David Holmes

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