November 11, 2010 / 5:58 PM / 9 years ago

Twitter links users to Apple music social network

A Twitter page is displayed on an Apple iPhone in Los Angeles October 13, 2009. REUTERS/Mario Anzuoni REUTERS/Mario Anzuoni

SAN FRANCISCO (Reuters) - Microblogging website Twitter said on Thursday it will link its service with Apple Inc’s new music-oriented social network.

Apple announced the Ping social network in September. It works within Apple’s iTunes music program and lets users follow artists and recommend songs to their chosen circle of friends.

Twitter said its more than 175 million registered users can now connect their accounts to Ping, allowing them to put song previews and links to buy music from the iTunes store directly in their messages, which are known as “tweets.”

Twitter’s deal comes after Apple failed to strike a Ping partnership with social networking leader Facebook, which has more than 500 million users.

Apple Chief Executive Steve Jobs told the All Things Digital blog in September that Apple had held talks with Facebook about a deal related to Ping, but the discussions did not produce an agreement.

Facebook declined to comment on Thursday.

Cupertino, California-based Apple’s shares were down 88 cents at $317.15 in afternoon trading on the Nasdaq.

Reporting by Gabriel Madway, editing by Gerald E. McCormick

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