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Armani opens store in virtual world's Second Life

Fashion designer Giorgio Armani poses for photographers as he walks the red carpet at the entry of Valentino's fashion show in Rome July 7, 2007. REUTERS/Dario Pignatelli

MILAN (Reuters) - Fashion designer Giorgio Armani has opened up shop in virtual world Second Life, with a store modeled on his flagship location in Milan, his company said in a statement on Wednesday.

The silver-haired Armani will send an avatar of himself to the celebrate the opening of the store.

“Finally, I can really be in two places at once,” the ever-busy stylist who launched a mobile phone on Monday, said in the statement.

Second Life residents will be able to buy items virtually with Linden Dollars -- the currency of the virtual world -- or they can connect directly from there to his recently-launched online store at www.emporioarmani.com for non-virtual vestments.

Armani, known worldwide for his elegant fashions for women, has already diversified into a range of other sectors, including home furnishings and hotels.

He announced on Sunday a joint venture with Samsung Electronics for a sleek, black mobile phone and eventually other home electronics, including a liquid crystal display television designed with the South Korean firm.

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