SINGAPORE (Reuters) - Artivision Technologies Ltd, a Singapore firm that specializes in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by Intel Corp.
Under a memorandum of understanding, Artivision unit ArtiMedia Pte Ltd will incorporate its front-end in-video advertising platform and back-end advertisement serving technology into an Intel software development kit (SDK) that uses the U.S. semiconductor giant’s “Wi-Fi Direct” technology.
“A definitive agreement is expected to be entered into between Artimedia and Intel once the first working SDK with Artimedia’s front-end and back-end technology is deployed on a demo mobile device,” the Singapore firm said in a stock market filing.
Intel may also invest in Artivision if a definitive agreement is reached, the Singapore firm added.
Reporting by Kevin Lim