June 24, 2011 / 12:13 AM / in 6 years

Frontier Asia markets luring buyout firms

HONG KONG (Reuters) - Private equity deals are likely to warm up in ‘frontier’ Asian markets such as Indonesia and Vietnam as firms worry about prices getting too high in the hot markets of China and India.

Private equity investments in Asia accelerated in the first half of 2011, with the growth markets of China and India continuing to drive investment.

But increasingly, limited partners -- the investors in private equity funds -- are getting selective about which firms they invest in because the industry faces a shrinking pool of capital globally.

“For private equity firms who prefer to write large equity cheques, finding opportunities to invest in good companies at the right valuation is a challenge,” said Peter Plakidis, head of the financial sponsors group for Asia at Deutsche Bank.

“Sponsors are increasingly looking at other growth markets where there are strong domestic consumption stories,” he added.

Southeast Asia is an increasing focus of attention, as private equity develops new markets for the money that continues to flow into Asia from Europe and North America.

Total private equity-backed M&A activity in the first half soared 79 percent to $18.1 billion from a year ago. China accounted for 20 percent of Asia’s private equity buyout transactions, with $3.7 billion from 45 deals, but India was the busiest market with 61 deals worth $3.3 billion.

With a lot of unused capital already in the region to invest and an abundance of local funds in China willing to pay high-entry multiples, competition for assets is intense.

KKR and Co LP (KKR.N) completed Vietnam’s largest ever private equity investment in April, agreeing to buy 10 percent of Masan Consumer Corp for $159 million.

In Vietnam, as elsewhere in Southeast Asia, private equity is betting on strong consumer growth to drive returns.

Still, an outright buyout deal in several Asian countries is challenging as shown by Taiwan’s decision to block the $1.6 billion KKR-led buyout of Yageo Corp (2327.TW). That was the biggest buyout in Asia this year.

    That is not stopping global buyout funds from chasing new deals. Carlyle is close to its maiden Southeast Asia investment, in the form of a 25 percent stake in Indonesian consumer firm GarudaFood for about $200 million.


    While funds continue to pour into the region, LPs globally are cautious about handing out money to buyout shops and they are putting pressure on managers to cut the relatively high management fees earned by buyout funds in Asia.

    Even global firms with strong track records are refining fee structures to match investor preferences, particularly if they are looking to raise bigger funds.

    Bain Capital’s latest pan-Asia fund is targeted at up to $2 billion, double the first Asia fund raised in 2007, and the firm is offering new fee structures to attract LPs.

    Bain traditionally has charged investors a 2 percent management fee and 30 percent carried interest, or profit, on its funds. But for its second Asia fund, LPs can choose to pay a 1 percent management fee if they allow Bain to carry 30 percent of the profit from deals, or a 2 percent management fee if Bain takes 20 percent of the profit. Bain’s new fund is targeted at China, Japan and India.

    Editing by Andre Grenon

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