September 11, 2007 / 5:42 AM / 11 years ago

AT&T plans edgy wireless ad campaign

NEW YORK (Reuters) - AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.

The AT&T headquarters are shown in this undated file photo. AT&Tsaid on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.

The company’s “Your Seamless World” corporate ad campaign features situations that “speak to the on-the-go lifestyle of today’s consumers and businesses.”

The campaign includes six television spots overseen by Wes Anderson, director of films including “Rushmore” and “The Royal Tenenbaums.”

AT&T also said it will now use orange as its primary corporate color. Ads, company signage and its Web site are undergoing a “color makeover,” the company said.

“The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work,” AT&T Chief Executive Randall Stephenson said in a statement. “We want to ensure this message is reflected in our brand.”

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below