June 1, 2008 / 1:46 PM / 12 years ago

Businessman to shower money to sell book

People scramble to retrieve money and seminar tickets, amounting to 100 million rupiah ($10,740), as they were distributed from a light aircraft during the launch of a book by author Tung Desem Waringin in Serang, Banten province, June 1, 2008. REUTERS/Dadang Tri

JAKARTA (Reuters) - An Indonesian businessman will throw 100 million rupiah ($10,740) from an airplane on Sunday as part of a marketing ploy for his second book, organizers said.

Tung Desem Waringin, author and motivational speaker whose first book was a bestseller, is known for his unorthodox marketing methods.

A spokesman for the organizers, Diki Sidik, said Jakarta police had refused to issue a permit for the event but Tung would go ahead with the plan outside the capital.

“Rather than spend a lot of money for unsuccessful marketing, better give the money to the people,” Sidik said.

Millions of Indonesians live on less than 2 dollars a day and the event comes at a time when the poor are still smarting from rising food and fuel prices.

In 2005 Tung rode a horse along Jakarta’s main streets, dressed as one of the country’s most celebrated war heroes, to launch his first book.

Reporting by Ahmad Pathoni; Editing by Sugita Katyal and Sanjeev Miglani

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