January 13, 2014 / 2:38 PM / 4 years ago

Toyota unveils sports car concept in bid to recapture Supra sizzle

DETROIT (Reuters) - Toyota Motor Corp (7203.T) took the wraps off a new sports car concept on Monday, underscoring an effort by Japan’s largest automaker to energize its brand and fill a void in its lineup after discontinuing the Supra more than a decade ago.

    The concept, called the FT-1, is part of a broader attempt by Chief Executive Akio Toyoda to add excitement to a brand better known for quality and reliability than heart-pumping performance.

    Although the Supra never sold in high volumes it enjoyed a loyal following among compact sports car enthusiasts.

    Reporting by Nathan Layne; Editing by Jeffrey Benkoe

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