GENEVA (Reuters) - Fiat Chrysler (FCHA.MI) Chief Executive Sergio Marchionne remains interested in a merger with General Motors (GM.N), saying on Tuesday that it still made sense even after GM sold its European operations to PSA Group (PEUP.PA).
Marchionne has long advocated more car industry mergers to share the prohibitive costs of making cleaner and more technologically advanced vehicles, but GM has firmly rebuffed his previous approaches.
“I never close any doors. I may shamelessly try and knock again ... on the GM door or any door if I thought it was a good thing for the business. Absolutely, without even blinking,” Marchionne told reporters at the Geneva car show.
“The desirability of GM as a potential merger candidate remains untouched.”
FCA’s share price shot up last month on the day news of the talks between GM and PSA first emerged, with some analysts suggesting GM could be tempted to subsequently regain a foothold in Europe through FCA, which is more profitable than the Opel business that has been losing money for many years.
Others, however, said GM would have even less interest than before to combine with its smaller and heavily-indebted rival, which controls only 7 percent of the European market and whose operating profit margin of 2.5 percent there lags rivals.
“GM will de-consolidate a loss-making asset and improve return on capital, something that investors have blamed the company for in the last years, making a deal with FCA less likely,” said Angelo Meda, head of equities at Banor SIM, adding that FCA’s options were dwindling.
“Lagging behind peers on hybrid/electric vehicles, without a deal in the next two to three years the main risk is a step up in investments, which would dampen the already weak, compared to peers, cash generation.”
Marchionne said the PSA-Opel deal would reduce potential synergies FCA-GM might reap from a tie-up by about 15 percent, but the prospective benefits were still worth pursuing.
Industry sources said, however, that GM had no interest in FCA, not least because any merger between the two big U.S. carmakers would lead to major job losses and stiff union opposition.
GM and its board have consistently rebuffed Marchionne’s overtures, and the company’s president did so again on Tuesday.
“We weren’t interested before and we’re even less interested now,” GM President Dan Ammann told reporters in Geneva.
Analysts also questioned why anyone would buy FCA now when the price could be set for a fall - given that the North American market where it makes 85 percent of its profits is peaking.
However, Marchionne also has his eye on other possible partners, saying Volkswagen (VOWG_p.DE), could be an attractive prospect. With PSA now set to become the second-biggest car producer in Europe following the acquisition of Opel, the German group could be interested in talks, he said.
“I have no doubt that at the relevant time they may show up and have a chat,” he said.
In the meantime, FCA plans to concentrate on completing the shift of production at its plants in Italy towards higher-margin vehicles such as Jeeps, Alfa Romeos and luxury Maseratis.
Production for its other cars would be moved elsewhere, Marchionne said, adding that the popular Fiat Panda could be made again at FCA’s plant in Poland from 2020.
Additional reporting by Danilo Masoni; editing by Greg Mahlich and David Clarke