Carrefour goes for fast home delivery with Glovo deal

PARIS (Reuters) - Carrefour CARR.PA has teamed up with Spanish start-up Glovo to provide a fast home delivery service as the French supermarket group looks to deal with growing competition from the likes of Amazon AMZN.O as well as domestic rivals.

FILE PHOTO: A Carrefour logo is seen on a Carrefour Hypermarket store in Toulouse, France, March 20, 2019. REUTERS/Regis Duvignau/File Photo

Other supermarkets around the world are forming deals with online partners such as Amazon and others to meet growing demand from customers for home delivery services.

Carrefour's French rival Casino CASP.PA already has a partnership with Amazon, while Marks & Spencer MKS.L has a joint venture with online food retail pioneer Ocado OCDO.L.

Carrefour’s Glovo partnership will cover four countries - France, Spain, Italy and Argentina - and will start operating by early October at the latest. The service will aim to deliver 2,500 products to customers’ homes within 30 minutes.

“With this new partnership, Glovo and Carrefour will offer a 30-minute home delivery service that complements their existing e-commerce offers and allows them to address the needs of new customers,” said Carrefour director Amélie Oudéa-Castéra.

Glovo, which competes with platforms such as Uber Eats UBER.N and Deliveroo, said in April that it had raised 150 million euros ($168 million) of new funding.

Glovo, founded in 2015, booked a 90 million euro-loss in 2018, according to data provided by Delivery Hero DHER.DE, one of its shareholders.


Carrefour, Europe’s largest retailer, is in the midst of a five-year plan to boost sales and profits.

The plan includes 2.8 billion euros of investment in digital commerce and aims to increase online food sales to 5 billion euros by 2022. In 2018 alone, Carrefour’s online food sales grew by over 30% to 1.2 billion euros.

“We appreciate Carrefour’s ability to deploy a very large range of e-commerce offers in France with traditional drives in rural areas (600 mln euros e-sales), pedestrian drives in urban areas (over 80 units), home delivery in urban areas (100 mln euros e-sales),” brokerage Bryan Garnier said in a note.

“And now it is strengthening in express delivery with Glovo, a business that has historically been highly loss-making and could straighten out,” the analysts at Bryan Garnier said.

Invest Securities, however, questioned the cost of deploying the delivery service outside France in markets which they said were only just beginning to emerge as food e-commerce outlets.

Carrefour’s shares were down 0.9% by 0925 GMT.

Reporting by Sudip Kar-Gupta, Dominique Vidalon; Editing by Bate Felix/Louise Heavens/Jane Merriman