LOS ANGELES (Reuters) - Major retailer Wal-Mart unveiled plans on Wednesday to launch a fashion line with Miley Cyrus, linking itself to a top teenage pop star at about the time back-to-school shopping begins.
Cyrus, the star of the hit Disney Channel series “Hannah Montana,” will team with designer Max Azria, of BCBGMAXAZRIA, to create a line of budget-friendly items: graphic tees, tops, pants, shoes and accessories, all under $20.
In a statement, Wal-Mart said the line will reflect the rock-n-roll roots of 16-year-old Cyrus, who has scored musical hits with her Hannah Montana albums and enjoyed strong success at film box offices with her “Hannah Montana: The Movie.”
Her father, Billy Ray Cyrus, is a country singing star in his own right, famous for his country tune “Achy Breaky Heart.”
Fashion designer now becomes the latest title for the teen star, who has singer, actress and author already under her belt. “I love creating looks that are all about personal expression and individuality,” Cyrus said in a statement.
The line is expected to hit Wal-Mart stores in August, just in time for back-to-school shopping, and Wal-Mart also is sponsoring Cyrus’ North America concert tour that starts in September.
Editing by Bob Tourtellotte and Steve Orlofsky