May 12, 2009 / 4:56 AM / 10 years ago

Discovery creates travel unit

NEW YORK (Hollywood Reporter) - Discovery Communications is extending its brand beyond the TV screen. On Monday, it unveiled Discovery Adventures, an adventure travel brand that will offer trips to destinations such as those featured in the company’s programing.

The cable network has partnered with adventure travel firm G.A.P. Adventures to help create what the two hope will become the preeminent adventure travel brand.

Financial details weren’t disclosed.

More than 30 trips to worldwide destinations will be available for booking when the Discovery Adventures website launches in July.

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