July 3, 2008 / 5:57 PM / 10 years ago

"10,000 BC" clubs the DVD competition

Cast member Steven Strait poses at the premiere of "10,000 B.C." at the Grauman's Chinese theatre in Hollywood, California March 5, 2008. REUTERS/Mario Anzuoni

LOS ANGELES (Hollywood Reporter) - The prehistoric epic “10,000 BC” scored a triple victory on the latest home video charts, topping the national DVD sales and rental charts as well as the Blu-ray Disc sales chart its first week in stores.

Director Roland Emmerich’s March release, which cost just over $100 million to make, ended up grossing about $270 million worldwide.

The DVD easily beat “The Spiderwick Chronicles” for the No. 1 slot on the Nielsen VideoScan sales chart for the week ending June 29, racking up about 25 percent more sales than the children’s fantasy, which grossed about $160 million worldwide.

The romantic comedy “Definitely, Maybe” debuted at No. 3, followed at No. 4 by “Fool’s Gold,” the previous week’s top seller.

“10,000 BC” also topped Home Media Magazine’s video rental chart, generating about 20 percent more activity than second-ranked “Fool’s Gold,” which was No. 1 the previous week. “Spiderwick” bowed at No. 3, and “Definitely, Maybe” at No. 6.

On the Blu-ray chart, “10,000 BC” easily took the top spot, with second-ranked “Spiderwick” selling just 31% as many copies, according to Nielsen VideoScan data.

Despite critical acclaim, radio humorist Adam Carolla’s romantic comedy “The Hammer” failed to make much of a dent on the charts. I debuted at No. 140 on the DVD sales chart, and at No. 60 on the rental chart.

Reuters/Hollywood Reporter

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