LOS ANGELES (Hollywood Reporter) - “Cop Out,” a buddy cop comedy starring Bruce Willis and Tracy Morgan, may have underperformed at the box office, but the DVD topped the national sales and rental charts during its first week in stores, according to data issued Wednesday.
The fact that “Cop Out” ($44.9 million at the box office) debuted at No. 1 on trade publication Home Media Magazine’s rental chart for the week ending July 25, is particularly significant: the title, like all Warner new releases, won’t be available at rental kiosks or through Netflix for another month. “Cop Out” achieved its top-renter status solely through Blockbuster and other brick-and-mortar stores.
“Cop Out” also bowed at No. 1 on the Nielsen VideoScan sales chart, ahead of fellow newcomer “The Losers” at No. 2. Last week’s sales and rental champ, “The Bounty Hunter,” fell to No. 3.
A third new release, the docudrama “The Runaways,” about the all-girl rock band created by rock impresario Kim Fowley, debuted at No. 4. Despite a cast that includes Kristen Stewart of “Twilight” fame, “The Runaways” grossed less than $4 million in theaters.
“The Losers” debuted at No. 3 on the rental chart, behind “Bounty Hunter,” while “The Runaways” bowed at No. 10.
On Nielsen VideoScan’s dedicated Blu-ray Disc sales chart, “The Losers” narrowly edged out “Cop Out” for the top spot, while “The Runaways” debuted at No. 6.