August 30, 2010 / 7:15 AM / 9 years ago

"30 Rock" crushed at Emmys

LOS ANGELES (Reuters) - Like the struggling NBC network it satirizes, “30 Rock” foundered at the Primetime Emmy Awards on Sunday, a year after winning six prizes including best comedy.

Actress Tina Fey from the comedy series '30 Rock' poses at the 62nd annual Primetime Emmy Awards in Los Angeles, California August 29, 2010. REUTERS/Mario Anzuoni

The NBC sitcom failed to win a single prize this time, despite receiving 15 nominations, tied for fourth among all contenders.

Not only was its three-year reign as best comedy cut short by rookie ABC entrant “Modern Family,” two-time winner Alec Baldwin lost the best comedy actor race to Jim Parsons of CBS’ “The Big Bang Theory.”

Star/creator Tina Fey and co-star Jane Krakowski were also passed over in their respective lead and supporting actress races for a second consecutive year.

General Electric Co-owned NBC also did the worst among the four major broadcast networks, winning eight awards — as many as the event’s most-decorated show, HBO’s “The Pacific.” Last year, it generated 16 Emmys from 67 nominations. This year, it received 46 nominations, also the lowest among its peers.

Somewhat embarrassingly for the ratings laggard, the Emmys were broadcast this year on NBC, and hosted by its late-night personality Jimmy Fallon.

Paradoxically, the embarrassment would have been compounded had NBC won an Emmy for Conan O’Brien’s short-lived stint at the helm of “The Tonight Show.” O’Brien and NBC parted ways earlier this year after the network undertook a disastrous restructuring of its late-night programing. “Tonight Show” lost the variety, music or comedy series race to Comedy Central’s usual winner “The Daily Show with Jon Stewart.”

ABC’s “Lost” was largely missing in action, three months after the mystery series ended. Nominated 12 times, it had to be happy with just an editing award.

Among other losers, the seven-year winning streak for CBS’ “The Amazing Race” came to an end as Bravo’s “Top Chef” was named best reality competition program. The breathless travelogue series went home empty-handed after seven nominations.

For all the hype it generated, Fox’s new high school musical series “Glee” came up a little short. Some pundits had eagerly predicted it could win best comedy. The show earned 19 nominations, second only to 24 for “The Pacific,” but went home with four awards, including Jane Lynch’s supporting turn.

AMC’s “Mad Men” is not exactly a loser: the Madison Avenue soap was named best drama for a third consecutive year — one of four awards from 17 nominations. But its producers must be wondering what they need to do to win an acting honor. The show has received a total of 12 acting nominations, including six this year, but perennial contenders such as Jon Hamm and John Slattery have been overlooked every time.

Reporting by Dean Goodman; Editing by Peter Cooney

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