July 19, 2011 / 9:17 PM / in 7 years

Factbox: TCHO

SAN FRANCISCO (Reuters) - The world doesn’t need another chocolate company, according to digital media pioneer Louis Rossetto, but that didn’t stop him from starting one anyway. Rosetto, co-founder of Wired magazine, began his relationship with “chocolate garage startup” TCHO as its first investor, but became the company’s CEO.

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Company: TCHO

Location: San Francisco, CA

Founded: 2005

Founders: Timothy Childs and Karl Bittong. Childs left the company in early 2010.

Website: www.tcho.com

Initial startup costs/investment: “Millions and millions” according to company CEO Louis Rossetto. About 60 friends, family and former coworkers invested an undisclosed amount in a Series B round.

Number of employees: 20

Biggest challenge to growing the company: Survive the current difficult economic times

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