July 10, 2018 / 3:17 PM / 4 months ago

Facebook tests augmented reality ads on News Feed in U.S

Figurines are seen in front of the Facebook logo in this illustration taken March 20, 2018. REUTERS/Dado Ruvic

(Reuters) - Facebook Inc said on Tuesday it is testing augmented reality advertisements on its News Feed ahead of the holiday shopping season in the United States.

The ads will let users virtually interact with different products - from trying on Michael Kors sunglasses and accessories to visualizing furniture in a room.

Facebook said Sephora, Bobbi Brown, Pottery Barn, Wayfair and some other brands will start testing the new ad concept later this summer.

The company had earlier tested AR feature in Facebook Messenger bots for businesses, and said that brands including Asus and KIA saw higher engagement from users who tried the feature.

Facebook also said it is expanding the shopping feature on Instagram stories globally in time for the holidays, through which users can buy products from retailers via the photo-sharing app.

The social network said it will also launch video creation kits, which will make it easier for advertisers to create mobile-first video ads.

“We see video as being the best medium for discovering new products,” Facebook executive Ty Ahmad-Taylor said.

Reporting by Munsif Vengattil and Melissa Isabelle Fares; Editing by Saumyadeb Chakrabarty

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