June 27, 2017 / 4:25 PM / a year ago

Facebook, Fox Sports sign deal to livestream UEFA Champions League

(Reuters) - Fox Sports said on Tuesday it had partnered with Facebook Inc to livestream UEFA Champions League matches during the 2017-18 season.

Football Soccer- UEFA Champions League Final - Real Madrid team celebrates at their stadium after winning title- Santiago Bernabeu Stadium, Madrid, Spain - 4/6/17 Real Madrid's Sergio Ramos holds up the Champions League trophy during a victory ceremony. REUTERS/Susana Vera

The sports network, owned by Twenty-First Century Fox Inc, said that some matches from Europe’s top-tier club soccer tournament will be exclusive to Facebook and Fox Sports GO, while others will be simulcast on television.

Social media companies such as Facebook and Twitter Inc have beefed up their focus on signing live-streaming sports deals as young audience increasingly rely on the internet to watch sports ditching the traditional cable services.

Britain Soccer Football - Juventus v Real Madrid - UEFA Champions League Final - The National Stadium of Wales, Cardiff - June 3, 2017 Real Madrid's Sergio Ramos, Marcelo and Luka Modric celebrate with the trophy after winning the UEFA Champions League Final Reuters / Carl Recine Livepic

Fox Sports will stream UEFA Champions League matches in the United States on its Facebook pages, starting in September, according to the deal.

The partnership includes two live matches per day in the group stage, four round of 16 matches and four quarterfinal matches, Fox said.

As an attempt to further push into live video, Facebook also struck a deal, last month, with Major League Baseball to show 20 of the league’s games live this season.

Twitter also chalked out a live streaming deal with the Canadian Football League (CFL) on Tuesday to stream a 30-minute live show featuring football news, player interviews and stories about the league, the CFL said.

The microblogging website had signed a multi-year deal, last month, with the U.S. National Football League to live-stream pre-game coverage as well as a 30-minute show.

Reporting by Rishika Sadam in Bengaluru; Editing by Shounak Dasgupta

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