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Google buys digital marketing company FameBit
October 11, 2016 / 8:20 PM / a year ago

Google buys digital marketing company FameBit

(Reuters) - Alphabet Inc’s (GOOGL.O) Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.

A security guard keeps watch as he walks past a logo of Google in Shanghai, China, April 21, 2016. REUTERS/Aly Song/File Photo

In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube. (bit.ly/22KeLVl)

Google did not disclose the financial terms of the deal.

FameBit will remain a standalone operation for now, it said in a blog post. (bit.ly/2du8WJr)

Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta

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