May 23, 2018 / 12:02 PM / 3 months ago

Carven, Piaf dresser in its heyday, seeks bankruptcy protection

PARIS (Reuters) - French fashion house Carven, which dressed cabaret queen Edith Piaf, is filing for bankruptcy protection, a spokesman for the company, which employs 100 people, said on Wednesday.

Models present creations by French designer Guillaume Henry as part of his Spring/Summer 2014 women's ready-to-wear for fashion show for house Carven during Paris fashion week September 26, 2013. REUTERS/Benoit Tessier

Carven, founded in 1945 by Carmen de Tommaso, took the world of fashion by storm in the 1950s with pink chequer dresses, counting among its most illustrious clients Parisian singer Piaf.

“Carven is in default on payments and will on Wednesday be asking to be placed under bankruptcy protection of the Paris commercial court via receivership procedures,” a Carven spokesman said.

The fashion house dressed Air France flight attendants in the 1970s before falling on hard times the following decade, only to rise from the ashes in the first decade of the 21st century.

Annual sales plunged to 20 million euros ($23.4 million)in 2017, half of the level in 2014, when the firm’s artistic director left and its fortunes took a new turn for the worse.

Reporting by Pascale Denis; Writing by Brian Love; Editing by Richard Lough

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