The lawsuit in U.S. District Court in Manhattan alleges that the companies’ advertising in the last two weeks touts Powerade ION4 as “the complete sports drink” while also claiming that Gatorade is “missing two electrolytes” and is “incomplete.”
A Coca-Cola spokesman declined comment because the company had not yet received or had the opportunity to review the lawsuit.
The complaint was filed by Stokely-Van Camp, a unit of Pepsi. It accuses Coca-Cola of “false advertising, trademark dilution, deceptive acts and practices, injury to business reputation and unfair competition” under the U.S. trademark law known as the Lanham Act.
In a separate statement, Gatorade said that the claim over Powerade ION4 is “completely false”.
Reporting by Grant McCool and Martinne Geller, editing by Matthew Lewis
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