Strong German retail sales, falling unemployment raise recovery hopes

BERLIN (Reuters) - German retail sales rose much more than expected in August and unemployment fell further in September, boosting hopes that household spending in Europe’s largest economy will power a strong recovery in the third quarter from the coronavirus shock.

FILE PHOTO: People wearing face masks leave a supermarket, after the federal state of North Rhine-Westphalia decided to make wearing protective masks obligatory in shops and public transportation to fight the spread of the coronavirus disease (COVID-19), in Bad Honnef near Bonn, Germany, April 27, 2020. REUTERS/Wolfgang Rattay

The upbeat data, released by the Federal Statistics Office and the Labour Office on Wednesday, came as rising infection numbers were clouding the growth outlook for the fourth quarter.

Chancellor Angela Merkel and Finance Minister Olaf Scholz have since March unleashed an unprecedented array of rescue and stimulus measures to help companies and consumers recover as quickly as possible from Germany’s deepest recession on record.

The packages include unlimited liquidity aid for struggling companies, a massive job protection scheme to shield workers from sudden unemployment as well as cash handouts for parents and a temporary value added tax cut to boost domestic demand.

There had been some doubt whether the VAT cut, valid from July 1 to Dec. 31, was actually working, as some companies seemed not to be passing it on to consumers.

But figures released by the Federal Statistics Office on Wednesday showed retail sales jumped by 3.1% on the month in real terms in August after an upwardly revised drop of 0.2% in July. This easily beat a Reuters forecast of only 0.5%.

Retail sales rose by 3.7% in real terms from a year ago, after an upwardly revised increase of 5.0% the previous month.

Compared with February, the month before the COVID-19 outbreak in Germany, retail sales in August were 5.8% higher, suggesting the sector has already put the crisis behind it.

Demand was particularly strong for furnishings and household appliances with year-on-year increase of 8%.

Online retailers continued to benefit from shifting consumer habits with a 23% jump in sales, which came at the expense of clothing and shoe stores which suffered a 10% drop.

Business associations have warned that the pandemic is accelerating a structural transformation in retailing as consumers move online and away from small stores in cities.


“Politicians urgently need to take countermeasures at all levels, otherwise we will see that large areas of our city centres will turn into ghost towns,” said Stefan Genth from the HDE retail association.

HDE said last week it expected nominal sales to grow by 1.5% this year despite the pandemic, a sharp upward revision from its previous estimate of a 4% drop. It pointed to booming online sales and the government’s stimulus measures.

In a further good sign for household spending, unemployment fell for the third month in a row in September, separate labour office data showed.

The number of people out of work fell by 8,000 in seasonally adjusted terms to 2.907 million and the unemployment rate eased to 6.3% from 6.4% in the previous month.

The number of people on short-time work schemes, which have shielded the labour market from the brunt of the pandemic, dropped to 4.24 million in July from its April peak of nearly 6 million.

The German economy contracted by 9.7% in the second quarter as household spending, company investments and trade collapsed at the height of the pandemic.

The Ifo institute expects 6.6% output growth in the third quarter, then slowing to 2.8% in the fourth quarter.

The government expects the economy to shrink by 5.8% this year, which would translate into a calendar-adjusted decline of 6.1% and the sharpest contraction since World War Two.

Reporting by Michael Nienaber; Editing by Thomas Seythal, Andrew Heavens and Tomasz Janowski