November 18, 2010 / 2:27 PM / 9 years ago

Germans invent lean, mean sausage-toasting machine

BERLIN (Reuters Life!)- Two Germans fed up with eating Bratwurst sausages not fried to perfection have come up with a “Wursttoaster,” or sausage toaster, to ensure caterers no longer have an excuse to serve anything less than the best.

Sausages are roasted during the Mangalica Festival in Budapest February 6, 2010. REUTERS/Karoly Arvai

Marco Bruns, 25, said he and his business partner Felix Rennies, 28, came up with the idea after being less than impressed with English efforts to pull off the popular German snack on one of their frequent trips to Britain.

“We went to a market where there was German Bratwurst but we discovered the English don’t have a clue how to cook them — they were completely brown on one side and completely white on the other side,” he told Reuters.

The pair consequently realized it was not all that easy to cook the perfect Bratwurst, and Rennies, a trained engineer, came up with the idea to automate the cooking process “so that the perfect Bratwurst would always be easily achievable.”

The Wursttoaster looks rather like a conventional toaster, except that the openings are round and deep enough to house a sausage, but Bruns says the technology behind it is new.

“It wouldn’t work with a normal toaster,” he said. “We had to design it from scratch.”

The entrepreneurial duo are now working on their own brand of sausages — the so-called “Smartwurst” or smart sausage — which is designed to give optimal results when used with the Wursttoaster.

“It tastes exactly the same as a normal Bratwurst but it cooks more quickly — in just 2-1/2 to 3 minutes, as opposed to four minutes,” Bruns said. “This will make it attractive to caterers like petrol stations where service has to be quick so that the petrol pumps can be freed up quickly,” he added.

The pair plan to sell their invention, for which they have already received a prize from Germany’s Federal Ministry of Economics and Technology, to small caterers such as petrol stations and kiosks who have no room for a standard grill.

The novel machine will be launched in summer 2011 and will cost 499 euros ($680).

Editing by Paul Casciato

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