October 10, 2007 / 5:55 AM / in 10 years

Yellow Pages says in pact with Google

NEW YORK (Reuters) - The Yellow Pages Group, Canada’s largest phone book publisher, said on Tuesday said it had a deal with Google Inc. to market its customer advertisements on-line through Google AdWords.

AdWords will allow Yellow Pages customers to be associated with certain keywords so that their adverts will appear beside search results for Google and Google Maps Internet searches.

Montreal-based Yellow Pages said it will be the first Canadian-based reseller of Google AdWords adverts.

“Under the agreement, YPG will be able to provide its approximately 425,000 advertisers an enhanced advertising offering,” said Yellow Pages, which publishes more than 340 Yellow Pages and residential phone directories, in addition to operating YellowPages.ca and Canada411.ca Web sites.

Yellow Page Group is indirectly held by Yellow Pages Income Fund, which trades on the Toronto Stock Exchange.

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