March 31, 2019 / 2:31 PM / in 20 days

Vogue magazine makes comeback in Greece as debt crisis ebbs

ATHENS (Reuters) - Fashion magazine Vogue hit the newsstands in Greece on Sunday, relaunched after a seven-year absence as publishers bet that the country’s economic recovery after a debt crisis will revive an appetite for glossy fashion and lifestyle prints.

The front page of Vogue magazine is seen in Athens, Greece, March 31, 2019. REUTERS/George Georgiopoulos

Vogue Greece will be the luxury magazine’s 26th international edition, run by a 29-year old editor-in-chief Thaleia Karafyllidou.

The fashion bible’s publisher Conde Nast International has teamed up with Kathimerines Ekdoseis and the monthly edition will be distributed with Sunday’s Kathimerini newspaper, which is celebrating 100 years in print in 2019.

It will also hit newsstands in Greece and Cyprus.

“Dear Vogue Greece, welcome back again,” Anna Wintour, Vogue editor-in-chief since 1988, wrote in the Greek comeback edition titled “Eyes on the future” and starring model Bella Hadid on its cover.

“Your return after years of absence fills us with joy. Greece faced problems and lived dramatic moments, I can only imagine how tough it was. However, the signs of recovery are now visible, even here in America.”

Vogue Hellas originally came out in Greece in March 2000, published by Lyberis Publications, one of the kings of glossy magazines in the 1990s that also produced popular, trend-setting titles such as Status, Life & Style and Glamour.

Lyberis went bankrupt in 2012 when advertising dried up during the economic crisis that sent the country’s unemployment to nearly 28 percent, dampening appetites for high fashion and lifestyle goods.

The relaunch will also have a digital edition as it bets on a successful return in a magazine market hurt by declining readership and advertisers.

Greece’s recovery after a lengthy recession that shrank its economy by a quarter remains on track. Last year, the economy expanded by 1.9 percent while unemployment has come down to 18 percent.

Reporting by George Georgiopoulos; Editing by Marie-Louise Gumuchian

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