December 17, 2007 / 5:58 PM / 12 years ago

Joost launches NBA channel

Toronto Raptors forward Kris Humphries defends against Boston Celtics forward Kevin Garnett (R) during the first half of their NBA basketball game in Toronto December 16, 2007. Joost on Monday launched a National Basketball Association channel on its online video service that will offer highlights from the past and present. REUTERS/ Mike Cassese

NEW YORK (Reuters) - Joost on Monday launched a National Basketball Association channel on its online video service that will offer highlights from the past and present.

The deal comes months after a similar partnership with Major League Baseball.

Joost, created by the founders of eBay Inc’s Skype Internet phone service and file-sharing service Kazaa, also offers a channel from the National Hockey League.

Financial terms of the deal were not disclosed.

“By making games, highlights and shows available on Joost, the NBA is ensuring that its fans can enjoy the action where they want, when they want, while simultaneously interacting with other fans from around the world,” Yvette Alberdingk Thijm, Joost executive vice president of content strategy and acquisition, said in a statement.

Reporting by Kenneth Li; Editing by Lisa Von Ahn

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