May 13, 2014 / 11:00 AM / 4 years ago

Coca-Cola to boost stake in Keurig to become biggest shareholder

(Reuters) - Coca-Cola Co (KO.N) will raise its stake in Keurig Green Mountain Inc GMCR.O to 16 percent from 10 percent, which will make it the largest shareholder of the maker of the popular Keurig one-cup coffee brewer.

Keurig’s shares jumped 10 percent to $121.79 in morning trading on the Nasdaq. Coke’s shares were up 0.9 percent at $41.20 on the New York Stock Exchange.

Under an accelerated purchase agreement with Credit Suisse, Coke will own about 26 million shares of Keurig, up from 16.7 million as of February 27, according to a regulatory filing. (

“These incremental purchases demonstrate our continued belief that Keurig Green Mountain has substantial growth potential,” Coke said in an emailed statement.

Coke and PepsiCo Inc PEP.N have been struggling with declining soda sales in developed markets such as the United States as consumers become more health conscious.

Under a 10-year agreement announced in February, Coke and Keurig are developing a machine that will serve both carbonated and non-carbonated drinks.

Keurig’s machines use pods filled with coffee, tea or hot chocolate powder to brew one-cup drinks at home.

    Coke said in February it had bought a 10 percent stake in Keurig for $1.25 billion, with the option to raise its holding to a maximum of 16 percent through open market purchases.

    Up to Monday’s close, Keurig’s shares had risen about 38 percent since Coke disclosed its initial stake.

    Short interest in Keurig’s shares had dropped to 8.7 percent as of April 30 from 22 percent at the end of January before the Coke deal was announced.

    (Corrects throughout to say Coke is yet to increase its stake, removes reference to value of stake)

    Reporting by Maria Ajit Thomas in Bangalore; Editing by Saumyadeb Chakrabarty

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