LG aims to up 3D notebook shipments by 30 percent

A show attendee passes by the LG Electronics booth during the 2009 International Consumer Electronics Show (CES) in Las Vegas, Nevada January 9, 2009. REUTERS/Steve Marcus

SEOUL (Reuters) - South Korea’s LG Electronics Inc said on Monday it aimed to raise shipments of 3D notebook computers by 30 percent in 2011, as it makes a huge bet on booming sales of 3D products led by televisions.

LG, the world’s second-largest maker of TVs, forecast global sales of 3D notebook computers would increase five fold next year to 1.1 million units and jump to 13.8 million units by 2015.

“With the availability of more 3D content, consumers are enjoying a new experience, and we think that’ll drive growth of the 3D computer market,” Harrison Park, LG’s mobile communications PC business team leader, told reporters.

Interest in 3D has grown fast driven partially by the blockbuster movie “Avatar,” released at the end of 2009, which single-handedly raised awareness to 60 percent from 40 percent among U.S. consumers.

LG introduced on Monday three models of 3D notebook computers priced at between 1.6 million won ($1,331) and 1.9 million won, a roughly 20 percent premium to conventional 2D products.

With the need to wear glasses to watch 3D content singled out as a major obstacle to the technology’s takeoff, 3D is more likely to succeed on screens watched by a single viewer like computer and cellphone displays, some experts say.

LG said earlier this year it was aiming to sell one million 3D televisions this year.

Reporting by Miyoung Kim; Editing by Jonathan Hopfner