October 26, 2009 / 9:11 PM / 8 years ago

Limited sees October sales below expectations

SAN FRANCISCO (Reuters) - Limited Brands Inc LTD.N said on Monday that its third-quarter results should be better than its previous forecast, although its October sales are trending below earlier expectations.

The operator of the Victoria’s Secret and Bath & Body Works chains forecast that, on a per share basis for its third quarter, it would break even or report a loss of as much as 4 cents. It had previously forecast a loss of 7 cents to 12 cents per share.

The retailer said it now expects October same-store sales, or sales at stores open at least a year, to be in the negative low-to-mid single digit range. Its previous view called for sales to be roughly flat.

Shares of Limited fell 8 percent to $17.95 after hours from a close on the New York Stock Exchange of $19.49.

Reporting by Nicole Maestri; Editing by Richard Chang

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