June 21, 2018 / 11:53 AM / 6 months ago

UK's M&S, Microsoft sign artificial intelligence deal

A Marks and Spencer logo is seen on an advertisement outside of a store in London, Britain, May 23, 2018. REUTERS/Toby Melville

LONDON (Reuters) - Britain’s Marks & Spencer has signed a strategic partnership deal with Microsoft to test the integration of artificial intelligence technologies into the retailer’s stores and operations, it said on Thursday.

The deal will see Microsoft’s AI engineers work with M&S’s engineers to examine how the technology can benefit customers and increase efficiency in its business.

No financial details of the deal were disclosed.

Reporting by James Davey

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