June 21, 2018 / 11:53 AM / 4 months ago

UK's M&S, Microsoft sign artificial intelligence deal

LONDON (Reuters) - Britain’s Marks & Spencer has signed a strategic partnership deal with Microsoft to test the integration of artificial intelligence technologies into the retailer’s stores and operations, it said on Thursday.

A Marks and Spencer logo is seen on an advertisement outside of a store in London, Britain, May 23, 2018. REUTERS/Toby Melville

The deal will see Microsoft’s AI engineers work with M&S’s engineers to examine how the technology can benefit customers and increase efficiency in its business.

No financial details of the deal were disclosed.

Reporting by James Davey

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