January 28, 2010 / 6:34 PM / 10 years ago

McDonald's in marketing deal with LeBron James

CHICAGO (Reuters) - McDonald’s Corp on Thursday said it was starting a marketing relationship with National Basketball Association star LeBron James.

The world’s largest hamburger chain said it will kick off the multiyear deal by having James, a six-time NBA all-star with the Cleveland Cavaliers, appear in a remake of a popular television ad the company aired during the 1993 Super Bowl. Terms of the deal were not disclosed.

“LeBron is an all-star, both on the court and in the community,” Neil Golden, McDonald’s USA chief marketing officer, said in a statement.

James will appear with Dwight Howard on CBS in a commercial during the pregame show for this year’s National Football league championship game on February 7. The spot will be an updated version of the now-famous commercial known as “Nothin’ but net,” which featured then-NBA stars Michael Jordan and Larry Bird.

In that spot, Jordan and Bird, both now retired, played a game for Jordan’s Big Mac, where “the first one to miss, watches the other one eat.” It involved making difficult basketball shots the other had to copy.

Reporting by Ben Klayman; editing by Gunna Dickson

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